Nintendo has confirmed rumours that a Super Mario film is in development, announcing their production partner as Illumination Entertainment, better known as the power behind the Despicable Me and the Minions franchise.
While few other details of the film have been released here’s what we do know…
– The release date hasn’t been confirmed but is rumored for 2020, with Nintendo hoping to have the film released before the 2020 Tokyo Olympics.
– Mario creator Shigeru Miyamoto is co-producing the film along with Chris Meledandri, the producer of Despicable Me.
Nintendo announced in a press release, “With this project, Nintendo will pursue its goals of effectively leveraging its intellectual properties in mediums outside of video games, and of bringing smiles to people around the world,” which confirms their stance to expanding beyond video games. Indeed, Super Mario licensing is at a high with children discovering the franchise less through consoles and more through lunch boxes, toys, pies and candy ranges, in keeping with a statement Nintendo made last year regarding the direction merchandise would be heading.
Fans hoping that the new release will redeem the 1993 Super Mario Bros. may not be satisfied as the target audience for the new film is aimed at Nintendo’s main fan base – namely mindless spuds who have just about mastered the ability to tie their own shoelaces, also kindergartners, and of course lest we forget, video game movies are always crap.